Persheng De Geer
Persheng De Geer
BY BANOO
CEO & Co-Founder
Persheng De Geer: Combining Structure and Creativity to Redefine Modern Workwear
Stage: D-Talks Unplugged
Leadership, Power & Retail Transformation
9:45 am-10:05 am - 5 March
Go to D-Talks Unplugged
Add to calendar2026-03-05 09:45:002026-03-05 10:05:00Europe/StockholmPersheng De Geer: Combining Structure and Creativity to Redefine Modern WorkwearBY BANOO - Persheng De GeerLeadership, Power & Retail TransformationSvensk Digital Handelnoreply@dhandel.seevent
Persheng De Geer: Combining Structure and Creativity to Redefine Modern Workwear
Persheng De Geer, Co-Founder and CEO of BY BANOO, joins the Next Gen E-Com Voices stage at D-Congress 2026 — interviewed by Hanna Moisander.
With a background in engineering and management consulting, Persheng brings an analytical yet imaginative perspective to fashion. Through BY BANOO, founded together with her sister Perdica De Geer, she is rethinking modern workwear for women — merging structure with creativity, elegance with function. At D-Congress, she shares how curiosity, design thinking, and a structured mindset can challenge conventions and help shape the future of fashion and e-commerce.
Session in Swedish
