Sara Idenfors

Sara Idenfors

Vd Västerbottens Såpa AB

CEO

Sustainability Is Expensive, Unless You Turn Reuse Into a Margin Machine

Stage: D-Talks Unplugged
Leadership, Power & Retail Transformation
2:45 pm-3:05 pm - 5 March
Go to D-Talks Unplugged
Add to calendar2026-03-05 14:45:002026-03-05 15:05:00Europe/StockholmSustainability Is Expensive, Unless You Turn Reuse Into a Margin Machine Vd Västerbottens Såpa AB - Sara IdenforsLeadership, Power & Retail TransformationSvensk Digital Handelnoreply@dhandel.seevent

Sustainability Is Expensive, Unless You Turn Reuse Into a Margin Machine

In a world where “sustainable” often means “less profitable,” Västerbottens Såpa flips the script. Sara Idenfors breaks down how to design reuse and circular loops that don’t become a cost center, but a margin engine. Expect real talk on unit economics, operational tradeoffs, and the hard decisions that separate feel good sustainability from durable, profitable growth.

Session in Swedish

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