Varga Moshtagh
Varga Moshtagh
Readhead Snacks
CEO and Co-Founder
Spicing Up Commerce: How Redhead Snacks Won Hearts (and Shelves)
Stage: Congress Hall
Shaping Culture, Transforming Commerce
3:05 pm-3:30 pm - 4 March
Go to Congress Hall
Add to calendar2026-03-04 15:05:002026-03-04 15:30:00Europe/StockholmSpicing Up Commerce: How Redhead Snacks Won Hearts (and Shelves)Readhead Snacks - Varga MoshtaghShaping Culture, Transforming CommerceSvensk Digital Handelnoreply@dhandel.seevent
Spicing Up Commerce: How Redhead Snacks Won Hearts (and Shelves)
Few brands have captured the hearts of Swedish consumers as quickly and authentically as Redhead Snacks.
What started as a side project by beloved creator and storyteller Mauri Hermundsson has turned into a viral snack sensation — built not through traditional marketing, but through trust, humor, and storytelling. In this keynote and fireside chat, Mauri and Redhead Snacks’ CEO and Co-Founder Varga Moshtagh share the journey behind Redhead Chips — from kitchen experiments and viral videos to becoming a nationwide success stocked by major retailers. They’ll explore how storytelling can outshine advertising, how authenticity drives modern brand loyalty, and what every company can learn from the creator economy’s approach to building emotional connections.
Session in Swedish
