Viveca Lundberg
Viveca Lundberg
Öhlins Group
Marketing Manager
Presented by: Motillo
What Will Tomorrow’s B2B Customers Expect?
Stage: J2
Borderless Brandscape
1:00 pm-1:30 pm - 5 March
Go to J2
Add to calendar2026-03-05 13:00:002026-03-05 13:30:00Europe/StockholmWhat Will Tomorrow’s B2B Customers Expect?Öhlins Group - Viveca LundbergBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
What Will Tomorrow’s B2B Customers Expect?
A new generation of buyers is now entering the purchasing side, with high expectations of digital solutions. This challenges the relationship-based customer loyalty that has previously been central to B2B sales. Digitalization also makes it easier for customers to compare prices and buy from different suppliers. This can be challenging for many B2B-focused organizations, but it may also represent the greatest opportunity in a long time. Jakob Twedmark is CEO of the consulting firm Motillo and has worked with e-commerce for 20 years. In this session, he will talk with three people who all have first-hand experience of these areas. The discussion will be open and wide-ranging, covering customer focus, leadership, organization, challenges, and opportunities.
The panel consists of:
- Viveca Lundberg, Brand Manager, Öhlins Racing
- Christian Morton Fincham, Sales Director, Ahlsell
- Marcus Eklöf, Head of Ecommerce, Vinga XD Connects
