When AI Becomes the Interface

Gentic AI in practice – rethinking car discovery with SAKA Session Synopsis / Abstract: In this session, we explore what happens when AI stops being a feature and becomes the interface itself. Using SAKA – one of Finland’s leading used-car retailers – as a real-world case, we demonstrate how agentic AI can replace traditional navigation, search, and filtering with a conversational, multimodal experience that has full access to data, user context, and platform functionality. Rather than focusing on chatbots or recommendations, this talk shows how agentic AI can observe, remember, reason, and act across platforms and over time. The result is a faster, more precise, and more human way to explore and compare products – with implications far beyond car discovery.

Key Takeaways for the Audience – After this session, attendees will:

• Understand what agentic AI actually is – and why it’s more than chatbots or co-pilots.
• Learn how AI can become the primary interface for digital experiences, replacing search and navigation.
• See a real-world example of how deeply integrated AI can observe, remember, and act across platforms.

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Sharing the stage

SAKA

Petteri Heinonen

AI & Digital Solutions Lead

Contentful

Maareten Dings

Senior Solution Engineer

Vaimo

PJ Utsi

Chief Creative Officer & Co-Founder, Vaimo