Sarah van den Eertwegh
Marketing Lead for Brand & Creative Product
TikTok
Innovation Playground: Where Ideas Go Live
Agenda Innovation Playground March 4 and 5
1:10 pm
1:10 pm - 1:40 pm
Innovation Playground
2026-03-04 13:102026-03-04 13:40Europe/StockholmFrom Spend to Sales: Understanding Marketing Impact with MMMOdins.ai - Geirr Lødemel TvedtInnovation PlaygroundSvensk Handelnoreply@svenskhandel.seevent
From Spend to Sales: Understanding Marketing Impact with MMM
Odins.ai
1:50 pm
1:50 pm - 2:20 pm
Innovation Playground
2026-03-04 13:502026-03-04 14:20Europe/StockholmMelker LindströmSvensk Handelnoreply@svenskhandel.seevent
The Automated Product Catalog: Insights with Nudie Jeans
2:30 pm
2:30 pm - 3:00 pm
Innovation Playground
2026-03-04 14:302026-03-04 15:00Europe/StockholmEmilija FrewSvensk Handelnoreply@svenskhandel.seevent
How to succeed with an AI-first e-commerce: Results from Pierce
3:10 pm
3:10 pm - 3:40 pm
Innovation Playground
2026-03-04 15:102026-03-04 15:40Europe/StockholmClair - Riika WikbergSvensk Handelnoreply@svenskhandel.seevent
Merchandising as your superpower – From Excel spreadsheets to AI-powered assortment building & buying with Clair
9:00 am
9:00 am - 10:10 am
Innovation Playground
2026-03-05 09:002026-03-05 10:10Europe/StockholmTed SchönbeckSvensk Handelnoreply@svenskhandel.seevent
Unlock the future of online retail - a deep dive into the future of Google Search and Gemini’s transformative AI capabilities
10:20 am
10:20 am - 10:50 am
Innovation Playground
2026-03-05 10:202026-03-05 10:50Europe/StockholmErik WikanderSvensk Handelnoreply@svenskhandel.seevent
Agentic commerce: Designing for a world where AI decides first
Wilgot AI
The Mountain Studio
Myrqvist
11:00 am
11:00 am - 11:30 am
Innovation Playground
2026-03-05 11:002026-03-05 11:30Europe/StockholmLaurent MainilSvensk Handelnoreply@svenskhandel.seevent
Stop Burning Margin Like It's 1999: How Leading Fashion Retailers Are Overhauling Their Markdown Management with AI
11:40 am
11:40 am - 12:10 pm
Innovation Playground
2026-03-05 11:402026-03-05 12:10Europe/StockholmSarah van den EertweghSvensk Handelnoreply@svenskhandel.seevent
Decoding the New TikTok Buyer: The 3 Trend Forces Driving Purchases in 2026
12:20 pm
12:20 pm - 12:50 pm
Innovation Playground
2026-03-05 12:202026-03-05 12:50Europe/StockholmPer Christian Strand TesloSvensk Handelnoreply@svenskhandel.seevent
Driving Measurable Growth: How Global Retailers Turn Attention into Revenue on Snapchat
Speaker lineup Innovation Playground March 4 and 5
Geirr Lødemel Tvedt
CEO
Odins AI
Emilija Frew
CTO
Pierce Group
Jimmy Bergstedt
CEO
Etals
Laurent Mainil
CEO & Founder
Markmi
Ted Schönbeck
CTO Nordics & EMEA Generative AI Ambassador
Google
Maria Walldén
Industry Director E-commerce
Precis
Mikaela Berntsson
Managing Director
Homeroom
Paul Mayanja
Industry Head, Retail
Google
Erik Wikander
CEO & Co-founder
Wilgot AI
Ted Bergner
COO
The Mountain Studio
Douglas Holm
Head of Online
Myrqvist
Riika Wikberg
Co-founder
Clair
Melker Lindström
Tech Lead
Nudie Jeans
Vidar Trojenborg
Co-Founder & CEO
Emfas
Per Christian Strand Teslo
Head of Sales
Snap Inc
Sirak Tekeste
Client Partner - eCom & Retail
Snap Inc