Mike Miller
Mike Miller
Photographer and Director
From California Love to How the West Coast Won — Cultural Capital as a Competitive Advantage
Stage: F4
Cultural Influence: Creating Authentic Brand Experiences
11:50 am-12:30 pm - 4 March
Go to F4
Add to calendar2026-03-04 11:50:002026-03-04 12:30:00Europe/StockholmMike Miller - Mike MillerFrom California Love to How the West Coast Won — Cultural Capital as a Competitive AdvantageCultural Influence: Creating Authentic Brand ExperiencesSvensk Handelnoreply@dhandel.seevent
From California Love to How the West Coast Won — Cultural Capital as a Competitive Advantage
From the streets of L.A. to the global fashion and music scene, the legendary photographer Mike Miller has defined the look of West Coast culture.
As the eye behind iconic hip hop imagery and the groundbreaking Stüssy campaigns, he reveals his latest project at the intersection of fashion and music — and how movements grow from subculture to global influence. Following the keynote, Miller is joined by Moon-Suck Song, Founder & CEO of Panagora, and Erik Manzano Friberg, CEO and Co-Founder of Sneakersnstuff, in a fireside chat moderated by Karin Winther. Together they reflect on why this cultural heritage matters for brand building today, exploring how authenticity, visual identity and cultural capital become strategic fuel for relevance; how global style codes emerge from local scenes; and what Nordic brands can learn from the creative forces that helped the West Coast redefine modern branding.
Session in English
