Sofia Larsen
Svensk Handel
CEO
Opening Pulse: Shaping Culture – Transforming Commerce
Stage: Congress Hall
Shaping Culture, Transforming Commerce
1:00 pm-1:15 pm - 4 March
Go to Congress Hall
Add to calendar2026-03-04 13:00:002026-03-04 13:15:00Europe/StockholmSvensk Handel - Sofia LarsenOpening Pulse: Shaping Culture – Transforming CommerceShaping Culture, Transforming CommerceSvensk Handelnoreply@dhandel.seevent
Opening Pulse: Shaping Culture – Transforming Commerce
D-Congress 2026 kicks off with raw energy as drummer Per Nordmark ignites the stage, setting a powerful tone for what lies ahead.
Sofia Larsen and Per Ljungberg then officially open the 12th edition of D-Congress, introducing this year’s theme: Shaping Culture – Transforming Commerce. Together, they frame why culture has become a decisive competitive force in modern retail—and how creativity, technology, collaboration and AI are transforming commerce from transactions into meaningful experiences.
This opening sets the ambition for Handelslandet Sverige: to strengthen competitiveness and position Swedish and Nordic retail as a leading force in Europe’s transformation.
Session in Swedish
