Sofia Larsen
Svensk Handel
CEO
The Call to Action: Shaping Culture – Transforming Commerce
Stage: Congress Hall
Shaping Culture, Transforming Commerce
1:05 pm-1:10 pm - 4 March
Go to Congress Hall
Add to calendar2026-03-04 13:05:002026-03-04 13:10:00Europe/StockholmSvensk Handel - Sofia LarsenThe Call to Action: Shaping Culture – Transforming CommerceShaping Culture, Transforming CommerceSvensk Handelnoreply@dhandel.seevent
The Call to Action: Shaping Culture – Transforming Commerce
In this opening welcome, Sofia Larsen and Per Ljungberg invite you to the 12th edition of D-Congress, setting the stage for the 2026 theme Shaping Culture – Transforming Commerce. They introduce why culture has become a decisive force in modern retail—and how creativity, technology, collaboration, and AI are transforming commerce from transactions into meaningful experiences. The session frames the days ahead and outlines why leadership, competitiveness, and cultural relevance will be critical as retail helps shape a stronger, more innovative Europe.
Session in Swedish
