Scott Galloway brings Predictions 2027 to the ICONS stage at D-Congress. Before he makes his next calls, a bigger question connects technology, commerce and brands: when more becomes possible for everyone, what remains valuable?

The internet made information abundant. News, entertainment, knowledge and choice expanded beyond anything people could consume. Attention did not expand with them. As the supply of information grew, the ability to earn a person’s attention became more valuable.

AI may bring a similar shift to creation. Images, code, recommendations and personalised interactions can be produced faster and more cheaply. Capabilities once available to relatively few organisations are spreading. That opens possibilities for retailers and brands, but it also raises a harder question: if more companies can produce more, what makes anyone stand out?

Visibility and desirability are different things. A campaign can reach millions without building loyalty. A brand can fill every channel without earning trust. As production and distribution become easier, taste, a distinct point of view and a meaningful relationship with a community may matter more. That is the D-Congress question behind Powering Fandom – Creating Icons: what makes people choose, remember and care about a brand?

Scott Galloway is bringing his annual Predictions to that conversation. The NYU Stern Professor of Marketing, entrepreneur and bestselling author has built a global audience across podcasts, writing and video. He moves between technology, markets, companies, brands and human behaviour, connecting developments that are often discussed separately and making an argument before consensus has formed.

Predictions is an expression of that method. Scott makes bold calls, revisits them as events unfold and uses them to start a debate about what might happen next. We cannot know what Predictions 2027 will contain in March. His established interest in where value and power move makes him a particularly compelling voice for this moment in commerce.

Scott Galloway presents Predictions 2027 on the ICONS stage at D-Congress, 10–11 March 2027 in Gothenburg.

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2026 Predictions — Scott’s annual set of calls across technology, markets and behaviour.

Predictions 2026 Mid-Year Check-In — Scott returns to earlier calls as events unfold.

Why Storytelling Is Now the Most Valuable Skill in Tech — On perspective and taste as AI makes content easier to create.