Sebastian Becker
General Manager Nordics
Zalando
Agenda stage H1 March 4 and 5
10:30 am
10:30 am - 11:40 am
H1
2026-03-04 10:302026-03-04 11:40Europe/StockholmPAYTECH HUB - PayTech Unleashed: How Payment Innovation Is Reshaping CommerceWalley - David HäggH1Svensk Handelnoreply@svenskhandel.seevent
PAYTECH HUB - PayTech Unleashed: How Payment Innovation Is Reshaping Commerce
Blivakker
Swish
NILSON GROUP
Svensk Handel
11:50 am
11:50 am - 12:20 pm
H1
2026-03-04 11:502026-03-04 12:20Europe/StockholmBeyond the Buzz: How to Truly Start Your AI JourneySimon LorenzH1Svensk Handelnoreply@svenskhandel.seevent
Beyond the Buzz: How to Truly Start Your AI Journey
12:30 pm
12:30 pm - 1:00 pm
H1
2026-03-04 12:302026-03-04 13:00Europe/StockholmMagnus FredinSvensk Handelnoreply@svenskhandel.seevent
Payments and Financing Sit at The Core of Commerce - But the Game is Changing
Resurs Bank
1:10 pm
1:10 pm - 1:40 pm
H1
2026-03-04 13:102026-03-04 13:40Europe/StockholmMargreet BrenkmanSvensk Handelnoreply@svenskhandel.seevent
The Future of Retail: Agentic Commerce in Action
1:50 pm
1:50 pm - 2:20 pm
H1
2026-03-04 13:502026-03-04 14:20Europe/StockholmPetteri HeinonenSvensk Handelnoreply@svenskhandel.seevent
When AI Becomes the Interface
3:10 pm
3:10 pm - 3:40 pm
H1
2026-03-04 15:102026-03-04 15:40Europe/StockholmLorenz FuchsSvensk Handelnoreply@svenskhandel.seevent
Lakrids by Bülow’s Digital Transformation Journey
LAKRIDS BY BÜLOW
3:50 pm
3:50 pm - 4:20 pm
H1
2026-03-04 15:502026-03-04 16:20Europe/StockholmPer WennerströmSvensk Handelnoreply@svenskhandel.seevent
Evolution of Large, Successful Retailers
4:30 pm
4:30 pm - 5:00 pm
H1
2026-03-04 16:302026-03-04 17:00Europe/StockholmSebastian BeckerSvensk Handelnoreply@svenskhandel.seevent
Winning the Nordic consumer: How seamless e-commerce flows drive growth
Hööks Hästsport
PostNord TPL
9:00 am
9:00 am - 9:30 am
H1
2026-03-05 09:002026-03-05 09:30Europe/StockholmMagnus MånssonSvensk Handelnoreply@svenskhandel.seevent
From runway to real-time: How Bubbleroom scales fashion across borders
9:40 am
9:40 am - 10:10 am
H1
2026-03-05 09:402026-03-05 10:10Europe/StockholmJoel LöwenbergSvensk Handelnoreply@svenskhandel.seevent
E-commerce Unfiltered – 30 Minutes with Joel Löwenberg
Gymkompaniet
11:00 am
11:00 am - 11:30 am
H1
2026-03-05 11:002026-03-05 11:30Europe/StockholmOlav FyldengSvensk Handelnoreply@svenskhandel.seevent
Agile & Automated: The Balancing Act
11:40 am
11:40 am - 12:10 pm
H1
2026-03-05 11:402026-03-05 12:10Europe/StockholmVanessa KuslapSvensk Handelnoreply@svenskhandel.seevent
From engagement to impact with Apohem
12:20 pm
12:20 pm - 12:50 pm
H1
2026-03-05 12:202026-03-05 12:50Europe/StockholmRasmus FahlanderSvensk Handelnoreply@svenskhandel.seevent
Compete, don’t cheat: Embracing European diversity
1:00 pm
1:00 pm - 1:30 pm
H1
2026-03-05 13:002026-03-05 13:30Europe/StockholmBhavik PatelSvensk Handelnoreply@svenskhandel.seevent
Experimentation in the Age of AI: From Data to Better Decisions
1:50 pm
1:50 pm - 2:20 pm
H1
2026-03-05 13:502026-03-05 14:20Europe/StockholmCharlotta BrandstedtSvensk Handelnoreply@svenskhandel.seevent
Robots Don’t Shop - People do.…or Do They?
2:30 pm
2:30 pm - 3:00 pm
H1
2026-03-05 14:302026-03-05 15:00Europe/StockholmMichael BermanSvensk Handelnoreply@svenskhandel.seevent
Mastering Multichannel: How BHG Group Manages Paid Channels at Scale Across 50+ Brands and hundreds of markets
4:00 pm
4:00 pm - 4:30 pm
H1
2026-03-05 16:002026-03-05 16:30Europe/StockholmJacob RastadSvensk Handelnoreply@svenskhandel.seevent
When AI Becomes the Shopper: How Retailers are Preparing for Agentic Commerce
Nordic Nest Group
Clas Ohlson
Elon Group
Speaker lineup stage H1 March 4 and 5
Martin Richardsson
Head of Marketing & Ecommerce
Hööks Hästsport
Monika Westman
Region Manager Region North
PostNord TPL
Jan Jakobsson
Head of E-commerce
PostNord
Michael Berman
Group Head of Paid Channels
BHG Group
Thomas Wilson
Community Engagement Manager
Channable
Simon Lorenz
AI & Innovation Delivery Lead
Kappahl Group
Karin Lund
Marketing Manager Newbie
Kappahl Group
Dennis Adolfi
Head of Tech
Knowit
Rasmus Fahlander
Chief Product Officer
Kustom
Magnus Månsson
CEO
Bubbleroom
Samuel Sapire
VP Digital Commerce & Moderator
Columbus
Ashleigh Finlayson
Sales Lead, EMEA
Shopify
Charlotta Brandstedt
Chief Digital Officer
Polarn O. Pyret
Sebastian Ruthström
Product Owner - Merchant Experience
Svea
Robin Jacobsson
CMO
Bygghemma
Jon Mauno Pettersson
CEO & Editor-in-Chief
Breakit
Malin Blomberg
CEO
Zimply
Vanessa Kuslap
Head of Growth
Apohem
Bhavik Patel
Data Director
Huel
Mårten Bokedal
Senior Manager Partner Marketing
Optimizely
Jacob Rastad
CTO
Nordic Nest Group
Fredrik Widfeldt
Interim Chief Architect
Clas Ohlson
Niclas Mollin
CEO & Co-founder
Occtoo
Presented by: Occtoo
Joel Löwenberg
CEO
Gymkompaniet
Per Wennerström Rusta
Chief Business Development Officer
Rusta
David Hägg
Head of Product & Tech
Walley
Madeleine Wibréus
Online Manager
Kappahl
Daniel Norén
E-Commerce Manager
Apotek Hjärtat
Johan Sommar
Chief Strategist
Avensia
Felix Vejsholt
Head of Tech Development
Lager 157
Tomas Bromander
Head of New Business
Avarda
Jonas Jahnsson
Head of Growth
Blivakker
Urban Höglund
CEO
Swish
Birgitta Söderlund-Reitz
Global Product Owner - Payments
H&M
Johan Holmström
CIO
NILSON GROUP
Eleonor Dahlberg
Innovation, Svensk handel
Svensk Handel
Bengt Nilervall
Näringspolitisk expert betalfrågor, Svensk Handel
Svensk Handel
Petteri Heinonen
CIO and chief data officer
SAKA
Yi Min Yang
Senior Sales Engineer
Vercel
Maarten Dings
Senior Solution Engineer
Contentful
PJ Utsi
Chief Creative Officer & Co-Founder, Vaimo
Vaimo
Lorenz Fuchs
Digital Sales Lead
LAKRIDS BY BÜLOW
Olav Fyldeng
CIO
Plantagen/Plantasjen
Håkan Strömbeck
Industry & Solution Strategy Director
Infor
Jakob Dahlner
CTO
Elon Group
Margreet Brenkman
Head of Northern Europe, CEE, Southern Europe & MEA
Stripe
Magnus Fredin
CEO
Resurs Bank
Sara Kempe